How To Elevate Your Web Design Business Higher Through ...

Having a web design business is at full-throttle. You love what you are doing with your web design business which sometimes leaves you in an exhilarated mood at the end of the day. To keep you motivated, here a productive ways to help expand your web design business.

The best technique for your customers to understand what it is that you are selling is through an advertisement. A well-made advertisement communicates what is being sold and at what price, so that people will be able to make a better informed decisions before purchasing your product.

Conduct a survey for your target market. This can be implemented online, door-to-door, in a park or through any other technique in which you can make contact with a potential consumer. Offer an incentive, such as 20% percent off coupon to all who participate in the survey. This is an easy and direct way to obtain web design business and also useful information.

Social media marketing is also something you need to be aware of. You must assign your media department with the task of promoting the web design business over the social media. Sites such as Facebook can help you gain the necessary exposure leading towards increased sales.

You can easily and affordably market your web design business or web design consulting company by using some lapel pins or other small, needle mounted objects. Just write your initials and you are ready to make your move. Since this form of advertising is affordable, distribute as much as possible.

Owners can cultivate web design business relationships online. This facilitates communication with others in the same industry, but not necessarily the same geographic location, and allows comparative research in the service of looking for weaknesses and methods to improve. Successful web design businesses seek out their weaknesses and work to correct deficiencies.

Refining your target audience is a wonderful method to expand sales. If your web design business can somehow narrow down a specific group of people who are most likely to buy your products, you?ll be set for life. Every great web design consulting company knows precisely who they are trying to sell to.

Use Facebook to generate events. You can invite as many people as you want, and make it absolutely open to the public, permitting anybody to join. No matter if the event is a big sale or a party at your web design consulting company; this will grab everybody?s attention. Even if nobody comes, at least your name will have been promoted.

One common trait among very successful web design business executives is that they get an early start on their day. They state the hour or two in the morning before everyone else gets started is the most significant time of the day. This is a great habit to try.

Don?t forget to go to Bing and enter web design service salisbury when you are curious about discovering more about web design and development consulting next time you are online.

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Source: http://blog.onewaylinksite.com/how-to-elevate-your-web-design-business-higher-through-successful-marketing/

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LinkedIn's 4Q gets rave reviews from investors

FILE - In this Monday, May 9, 2011 file photo, LinkedIn Corp., the professional networking Web site, displays its logo outside of headquarters in Mountain View, Calif. Linkedin is reporting their fourth quarter 2012 earnings on Thursday, Feb. 7, 2013. (AP Photo/Paul Sakuma, File)

FILE - In this Monday, May 9, 2011 file photo, LinkedIn Corp., the professional networking Web site, displays its logo outside of headquarters in Mountain View, Calif. Linkedin is reporting their fourth quarter 2012 earnings on Thursday, Feb. 7, 2013. (AP Photo/Paul Sakuma, File)

SAN FRANCISCO (AP) ? Online professional-networking service LinkedIn's fourth-quarter performance added another line to its sterling resume as a public company.

The results announced Thursday extended LinkedIn Corp.'s uninterrupted streak of exceeding analysts' projections for both earnings and revenue. It marked the seventh consecutive quarter since LinkedIn's May 2011 IPO that the company has pulled that off, to the delight of investors.

The run of pleasant surprises is one of the reasons that LinkedIn's stock has tripled from its initial public offering price of $45. The shares surged $11.71, or 9.4 percent, to $135.80 in extended trading after the numbers came out.

Besides a 66 percent increase in earnings from the previous year, the latest quarter was highlighted by an influx of 15 million accounts to propel LinkedIn's total membership beyond 200 million. Visitors to LinkedIn's website also viewed 67 percent more pages than the previous year, an indication that the company's efforts to add more business news and career tips from top business executives are paying off.

Wall Street's embrace of LinkedIn contrasts with the cold response given to other Internet services that have gone public during the past few years. Most of them are trading below their IPO prices. The most notable is Facebook Inc., whose stock is worth about 25 percent less than it was when it made its market debut in May.

Although both run websites devoted to connecting people with common interests, LinkedIn and Facebook are targeting different audiences. Facebook focuses mostly on letting friends and family share good times and swap stories, while LinkedIn concentrates on helping people advance their careers and helping companies fill jobs.

Facebook, which is based in Menlo Park, is the larger of the two services, with more than 1 billion active users and $5.1 billion in revenue last year. LinkedIn, which is based in Mountain View, Calif., has 202 million accountholders and revenue of $972 million in 2012.

But LinkedIn is growing more quickly, partly because it's less dependent on advertising than Facebook and most Internet services. In the fourth quarter, advertising accounted for 27 percent of LinkedIn's revenue. The remainder comes from various tools that it sells to help recruit workers and glean more insights from the information that its users post on its website.

Reflecting its belief that the member data are becoming increasingly valuable, LinkedIn said Thursday that it intends to raise some prices this year. Setting up a member profile remains free. The price increase reflects the additional information that the company has accumulated as its membership has more than doubled in less than two years, according to Steve Sordello, LinkedIn's chief financial officer. The company provided no specifics on the increases.

LinkedIn earned $11.5 million, or 10 cents per share, during the final three months of last year. That compared to $6.9 million, or 6 cents per share, a year earlier.

If not for the costs of employee stock compensation and certain other charges, LinkedIn said it would have earned 35 cents per share. That was far above the average estimates of 19 cents per share among analysts surveyed by FactSet.

Revenue soared 81 percent from the previous year to $304 million ? about $24 million above analyst forecasts.

LinkedIn's revenue outlook for the current quarter and all of 2013 were roughly in line with analyst estimates, setting the stage for the company to clear those financial hurdles once again.

Management's forecast for annual revenue of $1.4 billion this year appears conservative, given that it would translate into an increase of about 45 percent from last year. In 2012, LinkedIn's annual revenue rose 86 percent.

"We are trying to utilize a prudent approach to year-over-year growth," Sordello told analysts during an analyst conference call.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/495d344a0d10421e9baa8ee77029cfbd/Article_2013-02-07-US-Earns-LinkedIn/id-fef9fa0048da4fb3b660f24ef31df0f6

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First lady among hundreds mourning slain Chicago girl

CHICAGO (Reuters) - The national debate over gun violence took a highly personal turn for first lady Michelle Obama when a Chicago girl was slain near Obama's family home just days after she performed at the presidential inauguration in Washington.

The first lady and top federal, state and city officials joined hundreds of mourners on Saturday at the funeral of Hadiya Pendleton, 15, who was killed at a park near her Chicago high school, casting the bitter national debate over gun violence in personal terms for the Obamas.

The first lady met privately with members of Pendleton's family and with about 30 of her friends and classmates before the funeral. She sat in the church next to senior White House adviser Valerie Jarrett. Education Secretary Arne Duncan, who once led the Chicago public schools, sat next to Jarrett.

Chicago Mayor Rahm Emanuel, Illinois Governor Pat Quinn, Cook County Board President Toni Preckwinkle, Illinois Attorney General Lisa Madigan and U.S. Representatives Danny Davis and Bobby Rush were also among the mourners.

"Hadiya's life has touched individuals, mothers, fathers, families and governments across this planet," her aunt, Linda Wilks, said. "If this does not demonstrate the power of light and love, we are a people deeply cloaked in darkness."

Pendleton's body rested in a silver casket, surrounded by flowers for the funeral service at Greater Harvest Baptist Church in Chicago.

Pendleton's mother, Cleopatra Cowley-Pendleton, thanked mourners for an outpouring of support since her daughter's death and at times laughed when talking about her.

"You don't know how hard this is. For those of you who do know how hard this is, I'm sorry," Cowley-Pendleton said. "No mother, no father should ever have to experience this."

Pendleton was fatally shot in what police say was a case of mistaken identity in a gang turf war as she and her friends took shelter from a rainstorm in a park near her school.

GUN VIOLENCE CLOSE TO HOME

A sophomore at Martin Luther King Jr. College Prep, Pendleton had performed with her school band eight days earlier at President Barack Obama's inauguration.

A "We the People" petition on the White House website signed by more than 1,000 people called on the president and his family to attend Pendleton's funeral. The first family's home is about a mile from the park where Pendleton was killed.

The back of the funeral program included a copy of a handwritten note from President Barack Obama to Hadiya's parents, Cowley-Pendleton and Nathaniel Anthony Pendleton:

"Dear Cleopatra and Nathaniel, Michelle and I just wanted you to know how heartbroken we are to have heard about Hadiya's passing. We know that no words from us can soothe the pain, but rest assured that we are praying for you and that we will continue to work as hard as we can to end this senseless violence. God Bless."

Across the street from the church, Lance Robinson, 16, a high school friend of Pendleton's, stood with two other friends. All three wore sweatshirts with "rest in peace Hadiya" on them.

"She always did want to change the world," Robinson said. "It's just a shame she had to die to do it."

Jacqueline Johnson, 49, of Chicago, said she believed the first lady's attendance was a positive thing.

"I think she's sending out a message (about Chicago violence) and hopefully it'll work," Johnson said.

Pendleton's death follows a massacre of 20 first graders and six adults at a Connecticut elementary school in December that inspired an intense U.S. debate about the easy availability of guns. In response, Obama has called for new restrictions on assault weapons and high-capacity ammunition magazines.

Pendleton's killing spurred calls from civil rights leader Jesse Jackson, who also attended Saturday's service, and the families of murder victims for Obama to address the gun violence in Chicago, the third largest city in the United States.

There were 506 homicides last year in Chicago, a 17 percent increase from the prior year, and 42 more victims in January, including Pendleton.

(Additional reporting by Roberta Rampton; Writing by David Bailey; Editing by Greg McCune and Todd Eastham)

Source: http://news.yahoo.com/michelle-obama-attend-slain-chicago-girls-funeral-120411813.html

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CME Cuts Gold, Silver Margins | Zero Hedge

Any trader of paper gold and silver will likely never forget the endless and certainly parabolic barrage of margin hikes that the CME imposed in the spring and summer of 2011 which had only one purpose: to break the back of the relentless anti-fiat rally in the precious metals (and which culminated with the historic May 1 take down of silver when the metal plunged some 15% in the span of seconds). Since then, perhaps as a result of initial and maintenance margins still at residual levels indicative of when the S&P was some 30% lower and some $4 trillion less in slushing global central bank liquidity, the upside euphoria in gold and silver has been decidedly hobbled, perhaps so much that the CME is now scrambling to find a whole new set of gullible investors who will obediently put their money in the paper trap, only to see a surge followed by yet another mauling from soaring margin demands. After all, the CME needs trading volume to keep the cash flow flowing - killing the paper market in any one product suits nobody. Sure enough, moments ago, the CME once again cut margins in a slew of products, most notably gold and silver, by some 10% and 14%.

Good luck CME with finding people gullible enough to trust you this time around.

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Source: http://www.zerohedge.com/news/2013-02-07/cme-cuts-gold-silver-margins

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7 million iPhones and iPads have been jailbroken in just four days

Dalton, the most prestigious co-ed private school on Manhattan's ultra-rich Upper East Side ? you know, the one with?the bomb suspect?alum ??is apparently engaging in some Mean Girl-style tactics: The school sent out a list of rejected applicants and parents of kids with pending applications, all in an effort to get alumni to push said parents into donating money to the already very well-off school, according to the New York Post's Page Six:

Source: http://news.yahoo.com/7-million-iphones-ipads-jailbroken-just-four-days-162237375.html

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Power company takes blame for Super Bowl outage

NEW ORLEANS (AP) ? The company that supplied electricity to the Super Bowl took the blame Friday for the power outage that brought the big game to a halt, explaining that a device designed specifically to prevent a blackout failed and plunged the game into darkness for more than half an hour.

The device called a relay had been installed as part of a project begun in 2011 to upgrade the electrical system serving the Superdome in anticipation of the championship game. It was supposed to guard against problems in the cable that links the power grid with lines that go into the stadium.

"The purpose of it was to provide a newer, more advanced type of protection for the Superdome," Dennis Dawsey, an executive with Entergy Corp., told members of the City Council. Entergy is the parent company of Entergy New Orleans.

Entergy officials said the relay functioned with no problems during January's Sugar Bowl and other earlier events. It has been removed and will be replaced.

All systems at the Superdome are now working, and the stadium was to host a major Mardi Gras event Saturday night, said Doug Thornton, an executive with SMG, the company that manages the stadium for the state.

The relay was installed in a building near the stadium known as "the vault," which receives a line directly from a nearby Entergy substation. Once the line reaches the vault, it splits into two cables that go into the Superdome.

Sunday's power failure cut lights to about half of the stadium for 34 minutes, halting play between the Baltimore Ravens and San Francisco 49ers and interrupting the nation's most-watched sporting event.

Not long after Friday's announcement, the manufacturer of the relay, Chicago-based S&C Electric Co., released a statement saying that the blackout occurred because system operators had put the relay's so-called trip setting too low to allow the device to handle the incoming electric load.

The equipment was owned and installed by Entergy New Orleans.

"If higher settings had been applied, the equipment would not have disconnected the power," said Michael J.S. Edmonds, vice president of strategic solutions for S&C.

In a follow-up statement, Entergy said that tests conducted by S&C and Entergy on the two relays at the Superdome showed that one worked as expected, the other did not.

Entergy spokesman Mike Burns said both relays had the same trip setting.

Entergy's announcement came shortly before company officials were to answer questions from a committee of the City Council, which is the regulatory body for the company.

During the committee hearing, council member Susan Guidry asked Entergy executives whether they were "fairly certain" that the relay was faulty.

"That is correct," Dawsey said.

However, when asked if the outage was caused by the design or a defect in a part of the equipment, Entergy New Orleans CEO Charles Rice said that had not been determined.

"The equipment did not function properly," Rice said. "At this particular time, based upon our analysis, we cannot say definitively that there was a defect in design. What we do know is that the equipment for some unknown reason, at this particular time, did not react the way that it should have."

Asked if Entergy and SMG still plan to hire a third-party investigator to get to the bottom of the cause, Rice said that possibility remains open.

"We'll work closely with SMG, and if there is a need for a third-party investigation, we will do that," Rice said, adding that Entergy was also working with the relay manufacturer.

Shabab Mehraeen, an assistant professor of electrical engineering at Louisiana State University, said relays are common electrical fixtures in businesses and massive facilities such as the Superdome.

"They are designed to keep a problem they sense from becoming something bigger, like a fire or catastrophic event," he said.

The devices vary in size. Mehraeen, who was not familiar with the relay at the Superdome, said he "wouldn't be surprised if it was bigger than a truck."

The reasons the devices fail are the subject of much academic research into the interaction of relays with the complex electrical systems they regulate.

"It's not unusual for them to have problems," Mehraeen said. "They can be unpredictable, despite national testing standards recommended by manufacturers."

Entergy and SMG had both upgraded lines and equipment in the months leading up to the Super Bowl. Rice said the new gear, with the faulty relay, was installed as part of a $4.2 million upgrade by Entergy that included a new power line dedicated solely to the stadium.

In a separate project, SMG replaced lines coming into the stadium after managers expressed concerns the Superdome might be vulnerable to a power failure like the one that struck Candlestick Park during an NFL game in 2011. That outage was blamed at least partly on a transformer explosion.

Thornton stressed Friday that the dome was drawing only about two-thirds of its power capacity Super Bowl night. He said typical NFL games in late August or September can draw a little more.

City officials had worried that the Super Bowl outage might harm New Orleans' chances of getting another NFL championship game.

But NFL Commissioner Roger Goodell downplayed that possibility, saying the league planned to keep New Orleans in its Super Bowl plans. Mayor Mitch Landrieu said the city intends to bid for the game again in 2018.

___

Associated Press Writer Michael Kunzelman in New Orleans contributed to this report.

Source: http://news.yahoo.com/power-company-takes-blame-super-bowl-outage-204931867--spt.html

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Slow and steady can win the diet drug race

(Reuters) - Vivus Inc, vying to create the world's first billion-dollar weight-loss pill, is taking a cautious approach to marketing in an attempt to overcome the skepticism, safety concerns and lawsuits that have dogged the diet drug industry.

The company has lost nearly half of its market value since lackluster sales tarnished the September launch of the first new weight-loss pill in the United States for 13 years. Two of its it's largest shareholders have questioned the company's strategy.

But Vivus, which sent out only 150 sales representatives to a target market of 25,000 doctors, is betting on slow, steady marketing of the Qsymia drug to win over customers. Its model, say analysts, could become the blueprint for diet drug makers.

"A slower launch that allows people some time to try and use the drug, and make sure the effects they are seeing are good and any risks are more modest, makes more sense both in the medical and financial sense," said Kurt Kessler of ZS Associates, which consults on pharmaceutical marketing.

Thomson Reuters Pharma estimates sales of Qsymia will reach $1.2 billion by 2017, up from $128 million in 2013, making it the largest weight-loss pill on the market. A drug with annual sales of $1 billion is known as a "blockbuster" in the industry.

That potential goldmine has analysts rating the stock of Mountain View, California-based Vivus highly.

Six of 12 analysts recommend buying Vivus stock and none has a "sell" recommendation, according to Thomson Reuters StarMine. Their mean price target for the stock is $20.30, more than 50 percent above its Wednesday close of $13.45 on the Nasdaq.

More than one-third of Americans are obese, a condition that can lead to problems such as heart disease and diabetes. A September 2012 report by lobby group Trust for America's Health estimated the annual burden on the U.S. healthcare system from obesity at between $147 billion and $210 billion.

The epidemic has inspired initiatives such as a ban on large sugary drinks in New York, calorie limits on school lunches and U.S. First Lady Michelle Obama's childhood anti-obesity campaign, "Let's Move".

Demand for weight-loss pills is also high, which is why some investors were disappointed when Vivus earned just $41,000 from the first two weeks of sales of Qsymia. Analysts had expected it to earn nearly eight times as much.

'NO IDEAL PATIENT'

Vivus Chief Commercial Officer Michael Miller said the Qsymia launch was "focused and very educationally based."

Weight-loss pills, which typically work by suppressing appetite, are based on brain chemistry that is still not fully understood by science.

A slow rollout will allow time for post-marketing studies requested by the U.S. Food and Drug Administration (FDA) to test for increased risk of heart attack or stroke.

Dr. Leonid Poretsky, a physician with the Albert Einstein College of Medicine in New York City, sees about 100 patients a week who need to lose weight. He says he is yet to meet "that ideal Qsymia patient."

"The drug combination (in Qsymia) is new, but the medications are not," he told Reuters. "The point is to learn a lot about it, and then try it on one or two patients who are appropriate for it."

Qsymia, the first pill to promise users 10 percent weight loss within a year, contains two previously approved medications that have encountered safety issues: the appetite suppressant phentermine and the anti-epilepsy drug topiramate.

Phentermine was part of the "fen-phen" drug combination, a diet medication pulled from the market in 1997 after causing severe heart problems. Its maker, Wyeth, now part of Pfizer Inc, paid out billions of dollars in damages to patients.

Topiramate, marketed as Topamax by Johnson & Johnson, has been shown to increase the risk of cleft lips in infants when taken by their mothers during pregnancy.

Women aged between 18 and 45 will be required to take a pregnancy test before being prescribed Qsymia. Neither is Belviq, a rival pill developed by Arena Pharmaceuticals Inc and due to hit market soon, advised during pregnancy.

There are also reputational risks to failure.

John Singer, a marketing consultant involved in the 1999 launch of Roche's Xenical - the last diet pill to be launched before Qsymia - said part of the challenge faced by the drug industry today was to manage public perception.

Many patients, he said, shunned Xenical because of one embarrassing side-effect in particular: diarrhea.

"Xenical became a butt of jokes on late-night talk shows - Jay Leno, David Letterman, that kind of stuff. Very quickly, the side-effects profile of Xenical became front and center of the story of the drug," Singer said.

WORD OF MOUTH

Kessler of ZS Associates said drug manufacturers could arrange for patients and physicians to share their experiences with the new weight-loss pills in public forums.

"There is pretty high patient engagement in obesity," he said. "It's likely the drugs will get positive word-of-mouth."

Arena is awaiting regulatory classification for Belviq to determine the risk of abuse before it can launch its new pill, giving the company time to fine-tune its own sales strategy.

"Arena might sell (Belviq) at a lower price or do something clever with the pricing that would be an advantage," said Robin Davidson, an analyst with Edison Investment Research. A month's supply of Qsymia currently costs about $160.

Mindy Nichols, a Seattle-based dietician, said Belviq could also benefit from Qsymia's relatively higher risk profile.

"Even though Belviq's effectiveness is maybe three-quarters that of Qsymia, it could be prescribed more often," she said, adding that clinical trials have shown Belviq to have the additional benefit of fighting smoking addiction.

Starmine data shows the consensus price target among analysts on Arena is $9.17, or 5 percent above its Wednesday close of $8.72.

With health insurer Aetna Inc having announced it would provide coverage both for Qsymia and Belviq, the prospects for the adoption of both pills are good.

Referring to Qsymia, Vivus President Peter Tam said: "Once patients and physicians become aware and gain the experience of using the medication ... it will be a multi-billion dollar drug pretty quickly."

(Editing by Anthony Kurian and Robin Paxton)

Source: http://news.yahoo.com/slow-steady-win-diet-drug-race-190512558--finance.html

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