Patents to raids, iPhone 5 release date in hands of Apple legal dept ...

Home > Industry News > Legalities have iPhone 5 buried under Samsung lawsuits, police raids

by Bill Palmer

Before the year ends, Apple?s marketing execs will need to ask their legal department to stop chewing the scenery long enough for the company to pick a launch day for the iPhone 5. Amid a summer of unexplained delays of the new iPhone and its iOS operating system, Apple has been on a legal tear. Smelling blood in the water when Samsung launched competing Android phones like the Galaxy S2 and tablets like the Galaxy Tab which looked strikingly similar to the iPhone and iPad, Apple legal took flight with a patent war. Hauling vendors like Samsung and HTC into court, Apple has managed to get an increasing number of copycat products banned from shelves in various nations and regions. Only trouble is, Apple?s own iPhone 5 delays are setting up a situation in which there?s soon to be nothing new on the shelf at all, with the iPhone 4 well over a year old and increasingly a pariah in the face of iPhone 5 talk. Now Apple?s legal team is at it again, or at least its security division, taking surreal steps to squash a supposedly lost iPhone 5 prototype from surfacing.

Even in a week which sees the perpetrators of last year?s iPhone 4 lost-and-found-and-sold-and-published fiasco hauled into court to face criminal charges, Apple has managed to go and apparently lose an iPhone 5 test unit in yet another bar. The story has Apple?s security team raiding the abode of the individual thought to have nabbed it, either escorted by police or pretending to be the police, depending on which iteration of the story one opts to believe. If Apple was concerned about ?Steve Jobs resigns? stories spending too much time in the spotlight, it needn?t worry: the two competing tech headlines this week have been the iPhone 5 prototype and the disappearance of Apple?s competitors from store shelves in parts of Europe. Unfortunately for Apple, those headlines don?t cast it in the greatest of lights?

Outside of the most blatant Android apologists (who generally also happen to despise Apple in general), it?s widely acknowledged that products from vendors like Samsung and HTC are so similar looking to the iPhone and iPad that it can be assumed the vendors were attempting to position their products as pseudo-Apple products in the minds of confused consumers. Nonetheless, the thought of Apple having its competitors banned from store shelves paints the company as being draconian, particularly when those penning the tech headlines most often tend to be among those same Android apologists and Apple haters. Throw in the fact that Apple is now getting prototype thieves thrown in jail while ransacking the apartment of yet another prototype thief, and thanks to the actions of Apple?s legal department, it?s not been the best of weeks for Apple?s PR department. There is, however, one way in which that can easily change?

Apple can keep doing its legal department thing without a great deal of attention if the company is able to simultaneously generate the kind of tech headlines it?s best known for. Right now that means serving up news of its own regarding the iPhone 5. Official iPhone 5 news to replace the outside look-ins. iPhone 5 product news to replace the juicy police-raid headlines. iPhone 5 launch news to replace stories of iPhone 5 competitors disappearing from shelves before the iPhone 5 arrives. You get the idea. Apple legal can keep doing what it needs to, but in the mean time it?s up to Apple?s marketing department to regain control of the company?s message. Right now it?s all about lawyers, even as the public simply wants to know when they can get their hands on the new iPhone and what it?ll offer. Here?s more on the iPhone 5.

Source: http://www.beatweek.com/news/9252-patents-to-raids-iphone-5-release-date-in-hands-of-apple-legal-dept/

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